This blog is published by FAN (Financial Advisor Network) on LinkedIn. If not a member of FAN yet, please see how at the bottom of this blog.
Free webinar on Growing Your Advisory Business, using Social Media - Wednesday, February 22, at 4:15pm EST.
Register for free Social Media Webinar You will receive a follow up email, with your unique registration link, along with a reminder of the date and time of the free webinar.
Advisor focus on Social Media - Many financial advisors have been trying to use Social Media as a key way for them to effectively grow their advisory businesses. Experience has shown us that there are key things which Social Media can and cannot do for advisors.
What is Social Media? - Social Media are all those online sites which enable advisors to get themselves, service and ideas to a vast audience. Key sites for most advisors are LinkedIn.com and facebook.com. There also are blogs, tweets and youtube.
What Social Media cannot do for advisors - Social Media rarely creates unsolicited business for advisors. Your LinkedIn profile, or even your blogs, rarely will result in someone seeing it and contacting you to become their financial advisor.
What Social Media can do for advisors - For financial advisors, Social Media should be viewed as a way to put their networking efforts into hyper-drive. This means that the advisor still must first reach out and connect with both potential clients and networkers, before either group is ready to give you business. The beauty of Social Media, is that instead of you connecting with, say, a dozen people a month, you can connect with a dozen people a day.
Follow a set process, with practice - Effectively using Social Media requires the development of new "hard" and "soft" skills, which require a process and practice. Hard skills are knowledge-based (e.g., practicing what you will say to a prospect), and soft skills are performance-based (e.g., practicing how you will say something to a prospect.)
How to join FAN - After registering yourself on www.linkedIn.com complete your profile. Then click on your Groups tab, and enter "FAN - Financial Advisor Network" in the search field. Then click on the Join group button.
Please feel free to forward this to your fellow financial advisors.
Email FAN with questions about this free webinar
Michael Sakraida
Founder of FAN
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.